Tuesday, October 23, 2012

A Proud Member!

I was accepted as a new member to The Artisan Group™ (TAG).  I am so proud to be amongst these elite talented artisans.  I am very excited about the prospect of celebrities wearing something that I handcrafted...it would be a dream come true! Not to mention the support my business will receive from TAG to thrive and continue to grow. It's truly an honor to be selected and I can't wait to become an active member! Keep visiting Essentials Etc. for more TAG updates. 

Read more about The Artisan Group's mission and business model (from their website www.theartisangroup.org):

At The Artisan Group™ we are on a mission to introduce Hollywood to the best of the handcrafted movement. We do it by providing owners of artisan businesses the chance to introduce their products to celebrities, industry leaders and members of the press through participation in major award show gift lounges such as those leading up to The Academy Awards*, The Golden Globes* and The Primetime Emmys*. Because The Artisan Group takes a collaborative approach to participation in these lounges, a marketing opportunity that would be prohibitively expensive for most small companies becomes surprisingly affordable.
Members of The Artisan Group showcase an array of handcrafted products, including jewelry; bath and spa products; designer stationery and paper goods; crocheted accessories; children’s apparel and toys; ceramics; purses and totes; hand-poured candles; hand-bound books and journals; illustrations and paintings; hand-dyed scarves; fine art photography; hair accessories; pet accessories and toys; and woodworked items.
The Artisan Group also offers members guidance in sales, marketing, social media and public relations. Our representatives are experienced and have acted as spokespersons for many artists at Hollywood's top gift lounges, with fantastic results. Because they know and trust us, most celebrities will pose for a professional photo with our artisans’ products.
Participation in The Artisan Group is by invitation only. The result is an exclusive, close-knit community of talented artisans who exhibit excellence of product, great product photography, impressive branding and online shop presence, unique products, an established online sales record and products appropriate (size-wise) for gifting.

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